Old Time Radio Downloads > Historical > Behind The Mike > Selling A Show To A Sponsor

EPISODE INFORMATION FOR ''Selling A Show To A Sponsor'' OLD TIME RADIO SHOW

Title:Selling A Show To A Sponsor
Air Date:June-08-1941
Plot:span style="font-family: 'Times New Roman'; font-size: medium;">+ Blue Network. Sustaining. Bill Koblentzer (of Wolfe Associates) tells how independant producers sell programs to sponsors. Sound effect of the week: opening a bottle of beer on a comedy show. Joseph Moran (of Young and Rubicam) tells about radio commercials. A salute to, "Lazy Dan," that was on the air from 1933 to 1937. Irving Kaufman portrys a colored porter in a hardware store, and all the other parts (Yiddish, Italian, Chinese). Questions from listeners are read by George Putnam. What do the beeps that I heard on the radio mean? (it was a facsimile transmission). How long has Billy Mills been in radio? Who sponsors, "The World Is Yours?" Will Eddie Cantor's sponsors stay on the air this summer? "Rudolph," who's in charge of a "Freedom Station" in Austria, tells about this part of the underground. Graham McNamee (host), Bill Koblentzer, Irving Kaufman, Joseph Moran, Mort Lewis (writer), Ernie Watson (composer), Norman Cloutier (conductor), George Putnam (announcer). 
File:Behind-Mike-410608-Selling-A-Show-To-A-Sponsor.mp3
File Size:6.83 MB
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WHO TODAY LISTENS TO THESE OLD TIME RADIO PROGRAMS?

Recently OTR was sold and traded, on records and cassettes, by people who had grown up during the 1930's, 1940's, and 1950's who had grown up listening to these shows. With the internet and mp3s, a new generation of listeners are discovering these delightful old time radio shows and enjoying them immensely. Some of the references and nuances are out of date, but it turns out that a well told story is a delight to all ages of old time radio fans.


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